Resume

Experienced and talented Digital Specialist with 15+ years of grooming the online experience. I worked 5 years as a Web Content Specialist for Kroger. I have 8 years of SEO & Social Media experience in the field. I have a degree in Web Design & Interactive Media and a Masters in Studio Art. Other passions include contemporary art, kung fu, and raising two kids with my beloved wife.

Education

  • 2011 – Associate in Applied Science, Web Design & Interactive Media The Art Institute of Colorado, Denver
  • 2006 – Master of Fine Art, Studio Art, University of Illinois, Urbana-Champaign, IL
  • 2000 – Bachelor of Science, Fine Art University of Oregon, Eugene

Core Skills

  • Web Design & Media Development
    • Photography (Master’s Degree)
    • Video Production
    • Animation
    • Adobe Creative Suite
    • HTML5 & CSS3 Expert
    • Content Management Systems
  • Search Engine Optimization
    • Web Usability
    • Information architecture
    • Content visibility 
    • Index vital signs
    • Link validation
    • Google Search Console / Webmaster Tools
    • Google Analytics
    • Adobe Omniture
  • Web Content Management
    • HTML standards & validation
    • Web Content Approval / Auditing
    • Web Content Style Guide Management
    • Product Category Management

Experience

Kroger: Web Content Quality & Assurance Specialist November 2013 – November 2019

During my five years working at Kroger I have been involved with many interesting projects such as managing the transition of Fred Meyer’s Gift Registry program and being in the planning and development of two eCommerce channels: ClickList (shop online/pickup at store) & Fred Meyer Direct (3rd party shipping).

  • Editorial support.
  • Performed weekly audits to ensure correct product information was going online.
  • Facilitated and maintained the editorial style guide.
  • Developed & maintained tools for measuring the quality of content publication.
  • Maintained & prioritized application issues & enhancements to improve user experience.
  • Maintained Internal Search Terms by boosting items on search results and creating synonyms to increase product visibility.
  • Updated & maintained the product category system.

Rage Fitness Supply: Web Marketing Specialist April 2013 – October 2013

Senior Strategist for Search Engine Optimization, Search Engine Marketing, and Social Media Campaigns.

  • Optimization of product pages placed several keywords onto the 1st & 2nd Search Engine Result Pages.
  • I placed 17 out of 20 top pages that was previously invisible in search results.
  • Cultivated a 100% growth in Facebook Followers in 45 days, which grew at a higher velocity than the company’s major competitor (82.86% greater velocity). Reached 168% growth in 69 days.

iTriage (Aetna): SEO Intern February 14 2013 – May 2013

As an intern for the App Store Optimization (ASO) project, I personally increased rank on 24 keywords for iTunes App Store Marketplace less than three months.

Lincoln College of New England: Media Developer March 2012 – February 2013

I really enjoyed the satisfaction of creating interactive learning games. This position required me to master Flash ActionScripting3 quickly, in less than 5 months. I was awarded a pay increase after an annual evaluation on which I scored 95% for my performance.

  • Storyboarding
  • Web Design & Development
  • Animation Development
  • Video Production

Zenman: Web Designer & Developer Intern January 2012 – March 2012

Bringing my Web Design & Development into the WordPress CMS framework was a transformative learning experience for me.

  • HTML 5
  • CSS 3
  • PHP
  • Jquery

U of I: Photo Instructor August 2004 – April 2006

  • Creatively designed a university class level course covering the fundamental skills in traditional and digital photography
  • Set up grading, attendance, and participation policies
  • Delivered numerous demonstrations and slide lectures
  • Scheduled meetings with each student to provide guidance on class projects
  • Class size ranging from 16 to 18 students