Experienced and talented Digital Specialist with 15+ years of grooming the online experience. I worked 6 years as a Web Content Specialist for Kroger. I have 8 years of SEO & Social Media experience in the field. I have a degree in Web Design & Interactive Media and a Masters in Studio Art.
Education
- 2011 – Associate in Applied Science | Web Design & Interactive Media | The Art Institute of Colorado | Denver, CO
- 2006 – Master of Fine Art | Studio Art | University of Illinois | Urbana-Champaign, IL
- 2000 – Bachelor of Science | Fine Art | University of Oregon | Eugene, OR
Certifications
- 2020 April 16 – Content Strategy | Center for Executive and Professional Education, Portland State University | Portland, Oregon
- 2020 March 20 – Intro To Digital Strategies | Center for Executive and Professional Education, Portland State University | Portland, Oregon
- 2020 February 26 – Search Engine Marketing | Center for Executive and Professional Education, Portland State University | Portland, Oregon
Core Skills
- Web Design & Media Development
- Photography (Master’s Degree)
- Video Production
- Animation
- Adobe Creative Suite
- HTML5 & CSS3 Expert
- Content Management Systems
- Search Engine Optimization
- Web Usability
- Information architecture
- Content visibility
- Index vital signs
- Link validation
- Google Search Console / Webmaster Tools
- Google Analytics
- Adobe Omniture
- Web Content Management
- HTML standards & validation
- Web Content Approval / Auditing
- Web Content Style Guide Management
- Product Category Management
Experience
Spirit Sanitizer: Digital Marketing Specialist June 2020 – Present
In this position I leverage my unique blend of core skills including Web Content Management, Digital Marketing, and Media Development to increase sales. I work cross-functionally with the sales team and technical team to improve site content, and launch new products. With a great eye for detail, organizational and research methodology I am quickly fixing issues and paving way for my marketing initiatives.
Responsibilities:
- Web Content Manager
- Update & maintain site content
- Copy Editing
- Media Development
- Asset Management
- 3dcart CMS
- Update & maintain site content
- Digital Marketer
- Search Engine Optimization
- Pay Per Click Advertising
- Analytics & Research
- Amazon SEO
Kroger: Web Content Quality & Assurance Specialist November 2013 – November 2019
During my six years working at Kroger I have been involved in many interesting projects such as managing the transition of Fred Meyer’s Gift Registry program and being in the planning and development of two new eCommerce channels: ClickList (shop online/pickup at store) & Fred Meyer Direct (3rd party shipping). Working at Kroger was a valuable learning experience.
- Editorial Support
- Weekly Audits
- Style Guide Manager
- Reporting
- Marketing Analyst
- SEO
- Internal Search Engine Manager
- Product Category Manager
Rage Fitness Supply: Web Marketing Specialist April 2013 – October 2013

I had a lot of marketing opportunities at Rage Fitness. I can’t remember my supervisor rejecting any of my requests. Using what I learned as an SEO Intern I saw promising results of increased organic traffic. I also created a blog for my Content Marketing initiative, which helped pave the way to a very successful Social Media Campaign.
- Optimization of product pages placed several keywords onto the 1st & 2nd Search Engine Result Pages.
- I placed 17 out of 20 top pages that was previously invisible in search results.
- Cultivated a 100% growth in Facebook Followers in 45 days, which grew at a higher velocity than the company’s major competitor (82.86% greater velocity). Reached 168% growth in 69 days.
iTriage (Aetna): SEO Intern February 14 2013 – May 2013

I was extremely lucky to have a great mentor in SEO. I successfully increased rank on 24 keywords for iTunes App Store Marketplace thanks to my mentor.
Lincoln College of New England: Media Developer March 2012 – February 2013
I really enjoyed the satisfaction of creating interactive learning games. This position required me to master Flash ActionScripting3 quickly, in less than 5 months. I was awarded a pay increase after an annual evaluation on which I scored 95% for my performance.
- Storyboarding
- Web Design & Development
- Animation Development
- Video Production
Zenman: Web Designer & Developer Intern January 2012 – March 2012
Bringing my Web Design & Development into the WordPress CMS framework was a transformative learning experience for me.
- HTML 5
- CSS 3
- PHP
- Jquery
U of I: Photo Instructor August 2004 – April 2006
It was a pleasure to have had the kind experience of being an instructor at a university level.
- Creatively designed a university class level course covering the fundamental skills in traditional and digital photography
- Set up grading, attendance, and participation policies
- Delivered numerous demonstrations and slide lectures
- Scheduled meetings with each student to provide guidance on class projects
- Class size ranging from 16 to 18 students