Resume

With 15+ professional years in creating high-quality content for the web. I have three core strengths of experience that I bring to a project.

1. Digital Marketing: I have 8 years in Digital Marketing specializing in SEO and Content Marketing. I understand how to drive traffic to websites by making content visible to Google. The ability to perform efficient research and create impactful competitive benchmarking is a vital industry skill.
2. Web Content Management: I have six years experience as a Web Content Quality Assurance Specialist at Kroger. I managed content creation for over 10,000 products. I was responsible for supporting marketing initiatives and analytical reports.
3. Web Design & Media Development: With a Masters in Photography and a degree in Web Design & Interactive Media, I am extremely creative and professional. I am also professionally creative.

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Education

• 2011 – Associate in Applied Science | Web Design & Interactive Media | The Art Institute of Colorado | Denver, CO
• 2006 – Master of Fine Art | Studio Art | University of Illinois | Urbana-Champaign, IL
• 2000 – Bachelor of Science | Fine Art | University of Oregon | Eugene, OR

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Certifications

• 2022 April 12 – Remarketing Strategies with Google Ads and Analytics | LinkedIn Learning
• 2022 April 12 – Learning Google Tag Manager | LinkedIn Learning
• 2022 April 1 – Google Analytics 4 (GA4) Essential Training | LinkedIn Learning
• 2022 March 29 – Google Ads Essential Training | LinkedIn Learning
• 2022 March 24 – Digital Marketing | HubSpot Academy
• 2022 March 18 – Inbound Marketing | HubSpot Academy
• 2022 March 1 – Content Marketing | HubSpot Academy
• 2021 December 28 – SEO | HubSpot Academy
• 2020 April 16 – Content Strategy | Center for Executive and Professional Education, Portland State University | Portland, Oregon
• 2020 March 20 – Intro To Digital Strategies | Center for Executive and Professional Education, Portland State University | Portland, Oregon
• 2020 February 26 – Search Engine Marketing | Center for Executive and Professional Education, Portland State University | Portland, Oregon

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Core Skills

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Experience

Marketing Campaign Specialist

Proliant

November 2021 – Present

• SaaS B2B Marketing
• Execute strategy & roadmap
• Highly collaborative with strong communication skills
• High influencing skills and ability to make data based decisions
• Strong business acumen, ability to assume a broader perspective (cross-markets/ global)

Web Content Specialist

Avanti Destinations

May 2021 – September 2021

Avanti Destinations is a SaaS company providing online solutions to travel agents. The travel industry wasn’t doing very well because of the global pandemic. When the vaccines became available, the company invested in a creating a new sales application. My team was tasked with the front-end development for this new application. My highlighted contribution was reshaping the company’s approach to design through the introduction of UX / UI processes and strengthening a more data-driven culture within the company. Daily work consists of web update requests, research, and implementation. Unfortunately the delta-variant led to cross-department layoffs.

Digital Marketing Specialist

Spirit Sanitizer / Spirit Industrial

June 2020 – April 2021

During the pandemic the FDC changed regulations to include ethanal-alcohol as a sanitizing ingredient to help meet the supply & demand of hand-sanitizer. Spirit Sanitizer was created from its parent company, All Service Moving, and like many others jumped into the industry to make a profit. Once the over-whelming evidence supported air-borne over tactile transmission and became generally known and excepted, these business found themselves with a surplus of unsellable hand sanitizer. Spirit Sanitizer tried to offset this by expanding out of the Personal Protection Equipment (PPE) and into the Industrial industry.

In this position I was largely responsible for a major over-haul in product pages by recreating product images and rewriting product copy to instill consumer trust factors. I leveraged my unique blend of core skills including Web Content Marketing, Digital Marketing, and Media Development to increase sales & digital visibility. I work cross-functionally with the sales team and 3rd-party technical teams to improve site content, and launch new products. I succeeded over the previous role position, by making products visible in Spirit Sanitizer’s Amazon Marketplace. I exceeded expectations and was rewarded a pay-raise for my 90-day employment mark.

Responsibilities:

Web Content Quality & Assurance Specialist

Kroger

November 2013 – November 2019

During my six years working at Kroger I have been involved in many interesting projects such as managing the transition of Fred Meyer’s Gift Registry program and being in the planning and development of two new eCommerce channels: ClickList (shop online/pickup at store) & Fred Meyer Direct (3rd party shipping). Working at Kroger was a valuable learning experience.

Web Marketing Specialist

Rage Fitness Supply

April 2013 – October 2013

I had a lot of marketing opportunities at Rage Fitness. I can’t remember my supervisor rejecting any of my requests. Using what I learned as an SEO Intern I saw promising results of increased organic traffic. I also created a blog for my Content Marketing initiative, which helped pave the way to a very successful Social Media Campaign. 

• Optimization of product pages placed several keywords onto the 1st & 2nd Search Engine Result Pages.
• I placed 17 out of 20 top pages that was previously invisible in search results.
• Cultivated a 100% growth in Facebook Followers in 45 days, which grew at a higher velocity than the company’s major competitor (82.86% greater velocity). Reached 168% growth in 69 days.

SEO Intern

iTriage (Aetna)

February 2013 – May 2013

I was extremely lucky to have a great mentor in SEO. I successfully increased rank on 24 keywords for iTunes App Store Marketplace thanks to my mentor.

Medial Developer

Lincoln College of New England

March 2012 – February 2013

I really enjoyed the satisfaction of creating interactive learning games. This position required me to master Flash ActionScripting3 quickly, in less than 5 months. I was awarded a pay increase after an annual evaluation on which I scored 95% for my performance.

• Storyboarding
• Web Design & Development
• Animation Development
• Video Production

Web Designer & Developer Intern

Zenman

January 2012 – March 2012

Bringing my Web Design & Development into the WordPress CMS framework was a transformative learning experience for me.

• HTML 5
• CSS 3
• PHP
• Jquery

Photo Instructor

University of Illinois

August 2004 – April 2006

It was a pleasure to have had the kind experience of being an instructor at a university level.

• Creatively designed a university class level course covering the fundamental skills in traditional and digital photography
• Set up grading, attendance, and participation policies
• Delivered numerous demonstrations and slide lectures
• Scheduled meetings with each student to provide guidance on class projects
• Class size ranging from 16 to 18 students