Resume

Experienced and talented Digital Specialist with 15+ years of grooming the online experience. I worked 6 years as a Web Content Specialist for Kroger. I have 8 years of SEO & Social Media experience in the field. I have a degree in Web Design & Interactive Media and a Masters in Studio Art.

Education

  • 2011 – Associate in Applied Science | Web Design & Interactive Media | The Art Institute of Colorado | Denver, CO
  • 2006 – Master of Fine Art | Studio Art | University of Illinois | Urbana-Champaign, IL
  • 2000 – Bachelor of Science | Fine Art | University of Oregon | Eugene, OR

Certifications

  • 2020 April 16 – Content Strategy | Center for Executive and Professional Education, Portland State University | Portland, Oregon
  • 2020 March 20 – Intro To Digital Strategies | Center for Executive and Professional Education, Portland State University | Portland, Oregon
  • 2020 February 26 – Search Engine Marketing | Center for Executive and Professional Education, Portland State University | Portland, Oregon

Core Skills

  • Web Design & Media Development
    • Photography (Master’s Degree)
    • Video Production
    • Animation
    • Adobe Creative Suite
    • HTML5 & CSS3 Expert
    • Content Management Systems
  • Search Engine Optimization
    • Web Usability
    • Information architecture
    • Content visibility 
    • Index vital signs
    • Link validation
    • Google Search Console / Webmaster Tools
    • Google Analytics
    • Adobe Omniture
  • Web Content Management
    • HTML standards & validation
    • Web Content Approval / Auditing
    • Web Content Style Guide Management
    • Product Category Management

Experience

Spirit Sanitizer: Digital Marketing Specialist June 2020 – Present

I quickly removed visibility issues

In this position I leverage my unique blend of core skills including Web Content Management, Digital Marketing, and Media Development to increase sales. I work cross-functionally with the sales team and technical team to improve site content, and launch new products. With a great eye for detail, organizational and research methodology I am quickly fixing issues and paving way for my marketing initiatives.

Responsibilities:

  • Web Content Manager
    • Update & maintain site content
    • Asset Management
    • 3dcart CMS

Kroger: Web Content Quality & Assurance Specialist November 2013 – November 2019

During my six years working at Kroger I have been involved in many interesting projects such as managing the transition of Fred Meyer’s Gift Registry program and being in the planning and development of two new eCommerce channels: ClickList (shop online/pickup at store) & Fred Meyer Direct (3rd party shipping). Working at Kroger was a valuable learning experience.

  • Editorial Support
    • Weekly Audits
    • Style Guide Manager
    • Reporting
  • Marketing Analyst
    • SEO
    • Internal Search Engine Manager
    • Product Category Manager

Rage Fitness Supply: Web Marketing Specialist April 2013 – October 2013

Facebook Followers

I had a lot of marketing opportunities at Rage Fitness. I can’t remember my supervisor rejecting any of my requests. Using what I learned as an SEO Intern I saw promising results of increased organic traffic. I also created a blog for my Content Marketing initiative, which helped pave the way to a very successful Social Media Campaign. 

  • Optimization of product pages placed several keywords onto the 1st & 2nd Search Engine Result Pages.
  • I placed 17 out of 20 top pages that was previously invisible in search results.
  • Cultivated a 100% growth in Facebook Followers in 45 days, which grew at a higher velocity than the company’s major competitor (82.86% greater velocity). Reached 168% growth in 69 days.

iTriage (Aetna): SEO Intern February 14 2013 – May 2013

I was extremely lucky to have a great mentor in SEO. I successfully increased rank on 24 keywords for iTunes App Store Marketplace thanks to my mentor.

Lincoln College of New England: Media Developer March 2012 – February 2013

I really enjoyed the satisfaction of creating interactive learning games. This position required me to master Flash ActionScripting3 quickly, in less than 5 months. I was awarded a pay increase after an annual evaluation on which I scored 95% for my performance.

  • Storyboarding
  • Web Design & Development
  • Animation Development
  • Video Production

Zenman: Web Designer & Developer Intern January 2012 – March 2012

Bringing my Web Design & Development into the WordPress CMS framework was a transformative learning experience for me.

  • HTML 5
  • CSS 3
  • PHP
  • Jquery

U of I: Photo Instructor August 2004 – April 2006

It was a pleasure to have had the kind experience of being an instructor at a university level.

  • Creatively designed a university class level course covering the fundamental skills in traditional and digital photography
  • Set up grading, attendance, and participation policies
  • Delivered numerous demonstrations and slide lectures
  • Scheduled meetings with each student to provide guidance on class projects
  • Class size ranging from 16 to 18 students