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Marketing 101

January 21, 2013 by danma Leave a Comment

The 4 P’s of Marketing (Marketing Mix):

  1. Product
  2. Place
  3. Price
  4. Promotion

Consumer-side Marketing:

  1. Customer value (product)
  2. Cost to the customer (price)
  3. Convenience for the buyer (place)
  4. Communication (promotion)

Positioning & Targeting

Position is:

  • Differentation from Completitors
  • Value Proposition: What do you offer?
  • Product Dimensions: What do you do?

Targeting is:

  • Who are you positioning your product for?
  • Your Demographic Segmentation

Demographic Segments

  • Gender
  • Age
  • Income
  • Education
  • Location
  • Marital Status
  • Culture

Brand Value

Market Share

reference

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