The 4 P’s of Marketing (Marketing Mix):
- Product
- Place
- Price
- Promotion
Consumer-side Marketing:
- Customer value (product)
- Cost to the customer (price)
- Convenience for the buyer (place)
- Communication (promotion)
Positioning & Targeting
Position is:
- Differentation from Completitors
- Value Proposition: What do you offer?
- Product Dimensions: What do you do?
Targeting is:
- Who are you positioning your product for?
- Your Demographic Segmentation
Demographic Segments
- Gender
- Age
- Income
- Education
- Location
- Marital Status
- Culture
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