The 4 P’s of Marketing (Marketing Mix):
- Customer value (product)
- Cost to the customer (price)
- Convenience for the buyer (place)
- Communication (promotion)
Positioning & Targeting
- Differentation from Completitors
- Value Proposition: What do you offer?
- Product Dimensions: What do you do?
- Who are you positioning your product for?
- Your Demographic Segmentation
- Marital Status