My on going community help through my web and marketing talents has me looking into “medical billing remote service provider”. Before jumping into creating another WP site, I wanted to do some preliminary SEO research. After some digging around, I believe I have very basic understanding in what type of industry Alyda is in. So since the Affordable Care Act happened the healthcare sector has boomed. The thing I didn’t understand is why would doctors want to outsource their billing. If my research and understanding is correct, it is because insurance companies don’t want to pay, so that created a convoluted payment system that would necessitate experts to send out electronic payment requests.
Action List
- 2/20/2020: After confirming the domain transfer, I created the site and changed the MX records for her G Suite email. I also did the following work to the homepage:
- Color choices
- messaging
- hero
- CTAs placeholders created
- 2/23/2020: I updated a draft for the menu, which the navigation doesn’t link to real pages.
Keyword research
“medical billing remote service provider portland oregon” yeilds the following local SERP:
1. https://www.efficientmbs.com/
2. https://mbamedical.com/
3. https://cascadiabhc.org/ (this is not a good Google recommendation)
“Chiropractic billing services” looks to be a good keyword to reach for, but “massage therapy billing services” doesn’t have a lot of searches.
Client info
BridgeCityMedicalBilling.com was purchased and even has a WP started (presumably at the old Lightning Hand Academy‘s host provider). Given the research that I commented down below, and if I did my research right, it looks like the domain name will be good; we will have to create pages for her specialties (Chiro & Massage).
I’m a medical billing remote service provider for Chiropractic and massage specialties. I would search “chiropractic billing software and services” to get closer to what I do.
Alyda Rodriguez
My biggest competitors are the billing services with:
Chirofusion
Chirotouch
Kareo
Design Ideas
Seeking out a solution for the home page hero. Looking at the following sites because Alyda specializes in the chiropractic field:
- https://eastportlandchiropractor.com/: I like the healthy-athletic vibe. I think the colors are good choices.
- https://citychiro.net/: I like the city vibe and would help the local concept.
I did the same for the massage industry:
- https://elementsmassage.com/portland-pearl-district: This color palette, though a little too strong for our direction, is similar to https://eastportlandchiropractor.com/, which has a little more balance in my opinion.
- http://www.mudramassage.net/: This is okay.
- http://www.zamamassage.com/: This is different.
a helpful read: https://www.thesimpledollar.com/make-money/how-to-start-a-home-based+medical-billing-service/
“why health care providers don’t just send out invoices on their own and save the expense. The reason is that insurance companies, along with Medicare and Medicaid, don’t like to pay unless they absolutely have to. So they require that bills for services rendered be submitted using specialized software, and that they conform to strict rules.”
“medical billing remote service provider portland oregon” yeilds the following local SERP:
1. https://www.efficientmbs.com/
2. https://mbamedical.com/
3. https://cascadiabhc.org/