Spirit Sanitizer’s Amazon Marketplace was born on 4/28/2020. Since taking up management on this project in June, I have increased visibility based on the number of Amazon orders from zero to 87 in three months. There was a lot of initial work that had to be done before working in Amazon’s Marketplace. I had to redesign their labels, take product shots, and then place them. My reasoning behind this initiative was to help build trust factors, because if your product images look poor then generally your sales will be poor.
The “Buy Box” Verses “See All Buying Options”
My campaign won the Buy Box in early August. Sources say that 80% of Amazon sales go through the Buy Box, which is something you have to earn. As you can see from the images below, without the Buy Box, the consumer isn’t able to see the product cost from the browsing page unless they click to the product page, then click “See All Buying Option”. That makes pricing information two clicks away! Whilst the Buy Box, gives the customer instant access to the product’s pricing.
No Pricing Info On Browsing 
See All Buying Option 
Two Clicks to See Pricing 
Pricing Info On Browsing 
The Buy Box
Updates
- 7/17/2020: Trust factors
- 8/2/2020: We won the coveted and all important Buy Box! Not just on the 8 oz liquid spray, but on all active products on Amazon.
- 8/4/2020: I started an Amazon PPC campaign as a one week long test, which I intend to create following tests so that we can dial down the cheapest best performing ad for this product. If proven successful I will do the same for each active item.
- 8/27/2020: We are looking to optimize our shipping so that we can turn a profit.
Spirit Sanitizer will not return a profit until it either does one of the following:
1. figures out AMZ fulfillment
2. figures out better packaging
Currently we have a 3-pack of the 8oz spray active on AMZ. I am also waiting for better packaging sizes.