Commercial Art

Keywords: Restaurant HR systemQSR payrollHR technology for restaurants This project has given us insight to competitors within the restaurant industry. Restaurant365 is probably the biggest competitor. Paycor is also making ranking in the SERPs. Should we pursue this space we now have PPC & Organic examples to improve on. Insights We identified new competitors that… Read More

I present a chatbot analysis for the following companies: ADP Paychex Paycor Best chatbot name Paychex Bot ADP Chatbot Cora Paychex Bot is the winner, but not by a lot. The second runner up is ADP Chatbot. Paycor’s Cora came in last even though it is a much better sounding name. “Paychex” & “ADP” are… Read More

Map the Customer Journey Awareness The potential customer knows they have a need or a problem and is actively seeking out answers. SEO PPC Affiliate Marketing Content Marketing Social Media Marketing Consideration The potential customer is comparing your product or service to other solutions on the market. Engagement This segmentation within Consideration ensures that each… Read More

Demographics from Google Analytics The demographics from GA show that females in the top 3 age ranges all share the same interest. One hypothesis is that the data is captured from work-related searches VS non-work browsing (probably done on mobile devices). What from this demographic can we answer for? Personalities: can be derived from 5-Factor… Read More

Hotjar markets their feedback application as a tool to improve Conversion Rate Optimization (CRO). Hotjar supports CRO through what they call drivers, barriers, and hooks. Drivers: What drives users to the website? Barriers: What kind of barriers do users encounter that make them leave and/or not convert? Hooks: What benefits and/or experiences persuade users to… Read More

Why? We want to support decisions with data and insights to continually improve user experience, which will increase revenue and save money by preventing costly development errors. Here is a list of other benefits a data-driven culture supports: Organized collaboration & coordination Consistency through data democratization Progress tracking and transparency Identify potential opportunities  Identify issues… Read More

The Process Content Competition Pages Text Information Media Assets Design Refine

Content Marketing is generally an investment in time. Looking at all the benefits that Content Marketing has to offer it is worth the investment if done correctly. Articles I wrote for Spirit Sanitizer: How to Protect Your Hearing Choosing Disposable Food Handling Gloves Different Types of Disposables Gloves & Their Grades How to Spot a… Read More

Prior to working at Spirit Sanitizer in June, their organic traffic was at zero. Now it is showing some visibility. The dips in the graph are usually on a Sunday. The top ten keywords are not very specific and the relevance is very refined. If we wanted to see better results we would have to… Read More

I am exploring Amazon’s “cost per click” (PPC) advertising. This test will be running for a week (8/4 – 8/11). The Budget is $10 daily. Campaign targeting is on Automatic targeting. Below is the Campaign bidding strategy options: Dynamic bids – down only: We’ll lower your bids in real time when your ad may be… Read More

Spirit Sanitizer’s Amazon Marketplace was born on 4/28/2020. Since taking up management on this project in June, I have increased visibility based on the number of Amazon orders from zero to 87 in three months. There was a lot of initial work that had to be done before working in Amazon’s Marketplace. I had to… Read More

Trust is extremely important for most avenues of life, but if you are a relatively unknown business wanting to sell online in a competitive space, it should be a priority. Here are some before and after examples of my work. Before After Update 7/17 We are going to put our best product (our champion) to… Read More