My on going community help through my web and marketing talents has me looking into “medical billing remote service provider”. Before jumping into creating another WP site, I wanted to do some preliminary SEO research. After some digging around, I believe I have very basic understanding in what type of industry Alyda is in. So since the Affordable Care Act happened the healthcare sector has boomed. The thing I didn’t understand is why would doctors want to outsource their billing. If my research and understanding is correct, it is because insurance companies don’t want to pay, so that created a convoluted payment system that would necessitate experts to send out electronic payment requests.

Action List

• 2/20/2020: After confirming the domain transfer, I created the site and changed the MX records for her G Suite email. I also did the following work to the homepage:
  • Color choices
  • messaging
  • hero
  • CTAs placeholders created
• 2/23/2020: I updated a draft for the menu, which the navigation doesn’t link to real pages.

Keyword research

“medical billing remote service provider portland oregon” yeilds the following local SERP:
1. https://www.efficientmbs.com/
2. https://mbamedical.com/
3. https://cascadiabhc.org/ (this is not a good Google recommendation)

“Chiropractic billing services” looks to be a good keyword to reach for, but “massage therapy billing services” doesn’t have a lot of searches.

Client info

BridgeCityMedicalBilling.com was purchased and even has a WP started (presumably at the old Lightning Hand Academy‘s host provider). Given the research that I commented down below, and if I did my research right, it looks like the domain name will be good; we will have to create pages for her specialties (Chiro & Massage).

I’m a medical billing remote service provider for Chiropractic and massage specialties. I would search “chiropractic billing software and services” to get closer to what I do.
My biggest competitors are the billing services with:
Chirofusion
Chirotouch
Kareo

Alyda Rodriguez

Design Ideas

Seeking out a solution for the home page hero. Looking at the following sites because Alyda specializes in the chiropractic field:

• https://eastportlandchiropractor.com/: I like the healthy-athletic vibe. I think the colors are good choices.
• https://citychiro.net/: I like the city vibe and would help the local concept.

I did the same for the massage industry:

• https://elementsmassage.com/portland-pearl-district: This color palette, though a little too strong for our direction, is similar to https://eastportlandchiropractor.com/, which has a little more balance in my opinion.
• http://www.mudramassage.net/: This is okay.
• http://www.zamamassage.com/: This is different.