Here is an update (7/11/2020) to a project that started on February 5th of 2020, and little did I know that it would have such an interesting journey. Back in February I noticed that Lightning Hand Academy‘s impressions for “learn wing chun” was trending. In the following two sections (Learn Wing Chun Page & Wing Chun Near Me Page), I documented my changes. In the section Progress During COVID-19, I highlight my observations from the data that we have captured (3/10/2019 – 7/10/2020). The world feels drastically different today than it was 5 months ago, yet the world is still very much the same. Progress can be messy if you fight it. I think that’s a Wing Chun concept. I’ll have to ask Sifu Ray.

Learn Wing Chun Page

To capitalize on this we should replace this low information page: https://wingchunpdx.com/lightning-hand-academy-of-wing-chun-kung-fu/ with this page: https://wingchunpdx.com/learn-wing-chun/

After some research it would be good to create a page with the keywords of “learn wing chun” and focus the content around:

1. History & Lineage
2. Benefits of Wing Chun

After creating 1029 words of content. I sent it to the client and encouraged him to personalize the information. He liked the overall tone and is getting back to me on some changes.

I also added the following page’s meta descriptions to see if we can capture more clicks:

• https://wingchunpdx.com/: Learn authentic Wing Chun in Portland, OR. Over 30 years teaching. Lineage: Ip Man’s most senior student Leung Sheung.
• https://wingchunpdx.com/our-history/: Wing Chun is a concept-driven martial art that can be practiced anywhere. At LHA we are commited to cultivating a safe and healthy learning environment.
• https://wingchunpdx.com/wing-chun-classes-portland-oregon/: Learn practical self defense from the art of Wing Chun in Portland, OR. Develop your “internal power” from the Ip man lineage today.

I started analytics for LHA when I did the redesign in October 2019, so unfortunately there is not enough data to confirm if my initial redesign SEO is comparable to the old design. There is a slight consensus with the client that the new student rate has picked up.

Wing Chun Near Me Page

• 2/21/2020: Just created this page: https://wingchunpdx.com/wing-chun-near-me/ to replace this navigation page: https://wingchunpdx.com/wing-chun-classes-portland-oregon/
  • It needs to have the following info.
    • Schedule
    • Pricing
    • Form
    • Location (map)
• I need to create links between these major pages.
• I should put the location in the footer with schema.

Progress During COVID-19

It is telling from the graphic above that my SEO for the two pages (“learn wing chun” & “wing chun near me”) had a positive impact despite the pandemic. Unfortunately Lightning Hand Academy can’t really make much use of the extra traffic since the social distancing closure.

The information in this section is an update on 7/11/2020. The “Before” period is from 3/10/2019 to 1/31/2020 (10 months). The “After” period is from 2/1/2020 to 7/10/2020 (5 months). From the table directly above, you can see the yellow highlight is starting to trend from the table directly below.

“learn wing chun” has been getting a lot of impressions, but not much clicks. If we created more internal & external links it would be better. Since the pandemic, it might not be as useful to further optimize in the meantime. “learn wing chun” has opened up other related keyword phrases as shown on the table below.

From the two tables directly above, the yellow highlights shows a potential to capture more traffic, though that is a business decision.

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