Demographics from Google Analytics
The demographics from GA show that females in the top 3 age ranges all share the same interest. One hypothesis is that the data is captured from work-related searches VS non-work browsing (probably done on mobile devices). What from this demographic can we answer for?
- Personalities: can be derived from 5-Factor Model of personality traits:
- extraversion (outgoing/energetic vs. solitary/reserved)
- agreeableness (friendly/compassionate vs. critical/rational)
- openness to experience (inventive/curious vs. consistent/cautious)
- conscientiousness (efficient/organized vs. extravagant/careless)
- neuroticism (sensitive/nervous vs. resilient/confident)
- Lifestyles: According to the Princeton Review, travel agents are focused on how to get the best value out of their clients travel budgets.
- They are largely a salesperson
- There is no margin for error for their work
- They spend most of their time at their desk in front of a computer, they work more than 40 hours a week in a variety of shifts
- Their work is very repetitive and tedious, which is cited as the biggest downside to the profession
- They love to travel
- Interests (work-related):
- Hotels & Accommodations
- Air Travel
- Cruises & Charters
- Travel Agencies & Services
- Celebrities & Entertainment News
- Beaches & Islands
- Residential Sales
- News/Weather
- Opinions, attitudes, and beliefs: Survey questions about politics & religion will help fill this knowledge gap.
- Values: Using value-language (listed below) in the survey questions will help fill this knowledge gap:
- vanity
- money
- power
- fame
- perfection
- knowledge
- experience
- uniqueness
- relationships
- control
Questions for Surveys
Barrier questions:
- Login Issues?
- Pricing / Booking Issues?.
- Payment Issues?
Demographic alignment questions:
- Please select your gender:
- Female
- Male
- Do not wish to answer
- Please select which age range you fall into:
- 18 – 24
- 25 – 34
- 35 – 44
- 45 – 54
- 55 – 64
- 65+
- How long have you been a Travel Agent?
- 1 year
- 2 – 3 years
- 5 – 10 years
- 20+ years
Extraversion for disagree/agree questions:
- I make friends easily and have new experiences. (Values: Experiences)
- I talk to a lot of different people at social events.
- I can be hard to get to know.
Agreeableness for disagree/agree questions:
- I believe in faith and that life provides what I need. (Opinions, attitudes, and beliefs: Religion)
- I am easy to satisfy as long as it doesn’t hurt the bottom line. (Values: Money)
- I accept people as they are, because I value trust and good communication. (Values: Relationships)
Openness to Experience for disagree/agree questions:
- I get excited by new ideas and experiences. (Values: Experiences)
- I tend to vote for conservative political candidates. (Opinions, attitudes, and beliefs: Politics)
- I believe in a higher power in my life. (Opinions, attitudes, and beliefs: Religion)
Conscientiousness for disagree/agree questions:
- I pay attention to details especially in my social relationships. (Values: Relationships)
- I do a lot of research, make plans, and stick to them. (Values: Knowledge)
- I get chores done right away.
Neuroticism for disagree/agree questions:
- I am relaxed most of the time.
- I am not easily frustrated.
- I remain calm under pressure.
Notes
Gender: Female | Age: 45 – 54 | Users: 16,843
The top demographic data for the Book environment since 2019 reveals a persona type for a 45 – 54 year old female living in California. How ever the interest is fairly similar as one would expect for this age/gender demographic.
- Region:
- California:
- Interest:
- Travel & Transportation/Hotels & Accommodations: 590
- Travel & Transportation/Transportation/Air Travel: 538
- Travel & Transportation/Transportation/Cruises & Charters: 366
- Travel & Transportation/Travel Agencies & Services: 305
- Arts & Entertainment/Celebrities & Entertainment News: 247
- Travel & Transportation/Tourist Destinations/Beaches & Islands: 216
- Real Estate/Real Estate Listings/Residential Sales: 167
- Interest:
- Texas:
- Interest:
- Travel & Transportation/Hotels & Accommodations: 380
- Travel & Transportation/Transportation/Air Travel: 310
- Arts & Entertainment/Celebrities & Entertainment News: 239
- Travel & Transportation/Transportation/Cruises & Charters: 219
- Travel & Transportation/Travel Agencies & Services: 185
- Travel & Transportation/Tourist Destinations/Beaches & Islands: 167
- Food & Drink/Cooking & Recipes: 135
- News/Weather: 133
- Real Estate/Real Estate Listings/Residential Sales: 125
- Interest:
- Florida:
- Interest:
- Travel & Transportation/Hotels & Accommodations: 322
- Travel & Transportation/Transportation/Air Travel: 291
- Travel & Transportation/Transportation/Cruises & Charters: 247
- Travel & Transportation/Travel Agencies & Services: 186
- Arts & Entertainment/Celebrities & Entertainment News: 175
- Interest:
- California:
Gender: Female | Age: 55 – 64 | Users: 16,149
The both age ranges (45 – 54 & 55 – 64) share the same type of interest.
- Region:
- California:
- Interest:
- Travel & Transportation/Transportation/Air Travel: 713
- Travel & Transportation/Hotels & Accommodations: 706
- Travel & Transportation/Transportation/Cruises & Charters: 516
- Arts & Entertainment/Celebrities & Entertainment News: 354
- Travel & Transportation/Travel Agencies & Services: 336
- Travel & Transportation/Tourist Destinations/Beaches & Islands: 257
- Interest:
- Florida:
- Interest:
- Travel & Transportation/Hotels & Accommodations: 338
- Travel & Transportation/Transportation/Air Travel: 311
- Arts & Entertainment/Celebrities & Entertainment News: 203
- Food & Drink/Cooking & Recipes: 141
- News/Weather: 124
- Interest:
- Texas
- Interest:
- Travel & Transportation/Hotels & Accommodations: 329
- Travel & Transportation/Transportation/Air Travel: 313
- Travel & Transportation/Transportation/Cruises & Charters: 274
- Arts & Entertainment/Celebrities & Entertainment News: 239
- Travel & Transportation/Transportation/Cruises & Charters: 216
- Interest:
- California:
Gender: Female | Age: 25 – 34 | Users: 15,613
- Region:
- California:
- Interest:
- Travel & Transportation/Hotels & Accommodations: 496
- Travel & Transportation/Transportation/Air Travel: 455
- Travel & Transportation/Tourist Destinations/Beaches & Islands: 253
- Travel & Transportation/Travel Agencies & Services: 241
- Travel & Transportation/Transportation/Cruises & Charters: 216
- Arts & Entertainment/Celebrities & Entertainment News: 175
- News/Weather: 144
- Real Estate/Real Estate Listings/Residential Sales: 142
- Interest:
- Texas:
- Interest:
- Travel & Transportation/Hotels & Accommodations: 311
- Travel & Transportation/Transportation/Air Travel: 257
- Travel & Transportation/Tourist Destinations/Beaches & Islands: 158
- Travel & Transportation/Travel Agencies & Services: 153
- Arts & Entertainment/Celebrities & Entertainment News: 141
- Travel & Transportation/Transportation/Cruises & Charters: 113
- Interest:
- Florida:
- Interest:
- Travel & Transportation/Hotels & Accommodations: 243
- Travel & Transportation/Transportation/Air Travel: 197
- Travel & Transportation/Travel Agencies & Services: 128
- Travel & Transportation/Transportation/Cruises & Charters: 111
- Arts & Entertainment/Celebrities & Entertainment News: 103
- Travel & Transportation/Tourist Destinations/Beaches & Islands: 94
- Interest:
- California: