Prior to working at Spirit Sanitizer in June, their organic traffic was at zero. Now it is showing some visibility.
The dips in the graph are usually on a Sunday. The top ten keywords are not very specific and the relevance is very refined. If we wanted to see better results we would have to start a content marketing campaign, but I don’t believe the company is ready for that.
Google search on HOCI. Top results:
Spirit Sanitizer’s Amazon Marketplace was born on 4/28/2020. Since taking up management on this project in June, I have increased visibility based on the number of Amazon orders from zero to 87 in three months. There was a lot of initial work that had to be done before working in Amazon’s Marketplace. I had to redesign their labels, take product shots, and then place them. My reasoning behind this initiative was to help build trust factors, because if your product images look poor then generally your sales will be poor.
My campaign won the Buy Box in early August. Sources say that 80% of Amazon sales go through the Buy Box, which is something you have to earn. As you can see from the images below, without the Buy Box, the consumer isn’t able to see the product cost from the browsing page unless they click to the product page, then click “See All Buying Option”. That makes pricing information two clicks away! Whilst the Buy Box, gives the customer instant access to the product’s pricing.
Instructor: Kent Lewis (kent@anvilmedia.com
• 8:00 a.m. to 8:45 a.m. Class and Instructor Introductions
• 8:45 a.m. to 10:00 a.m. Search Engine Marketing Overview
• 10:00 a.m. to 10:15 a.m. Break
• 10:15 a.m. to 12:30 p.m. On-site SEO
• 12:30 p.m. to 1:30 p.m. Lunch
• 1:30 p.m. to 2:00 p.m. Off-site SEO: Content & Link Dev
• 2:00 p.m. to 2:30 p.m. Keyword Research
• 2:30 p.m. to 2:45 p.m. Break
• 2:45 p.m. to 3:30 p.m. Exercise/HW: KW & Tag Optimization
• 3:30 p.m. to 4:00 p.m. Local Search Engine Optimization
• 4:00 p.m. to 4:20 p.m. Video Marketing & YouTube
• 4:20 p.m. to 4:30 p.m. Q&A
• 8:00 a.m. to 8:15 a.m. Q&A
• 8:15 a.m. to 8:45 a.m. Social Media Meets Search
• 8:45 a.m. to 9:15 a.m. Online Reputation Management
• 9:15 a.m. to 10:00 a.m. Exercise: Website Audit
• 10:00 a.m. to 10:15 a.m. Break
• 10:15 a.m. to 12:30 p.m. Paid Media (Guest Speaker)
• 12:30 p.m. to 1:30 p.m. Lunch
• 1:30 p.m. to 2:15 p.m. Exercise: PPC Ads & Landing Pages
• 2:15 p.m. to 2:45 p.m. Site Usability & CRO
• 2:45 p.m. to 3:00 p.m. Break
• 3:00 p.m. to 4:15 p.m. Search & Website Clinic
• 4:15 p.m. to 4:30 p.m. Class wrap-up
Here is an update (7/11/2020) to a project that started on February 5th of 2020, and little did I know that it would have such an interesting journey. Back in February I noticed that Lightning Hand Academy‘s impressions for “learn wing chun” was trending. In the following two sections (Learn Wing Chun Page & Wing Chun Near Me Page), I documented my changes. In the section Progress During COVID-19, I highlight my observations from the data that we have captured (3/10/2019 – 7/10/2020). The world feels drastically different today than it was 5 months ago, yet the world is still very much the same. Progress can be messy if you fight it. I think that’s a Wing Chun concept. I’ll have to ask Sifu Ray.
To capitalize on this we should replace this low information page: https://wingchunpdx.com/lightning-hand-academy-of-wing-chun-kung-fu/ with this page: https://wingchunpdx.com/learn-wing-chun/
After some research it would be good to create a page with the keywords of “learn wing chun” and focus the content around:
After creating 1029 words of content. I sent it to the client and encouraged him to personalize the information. He liked the overall tone and is getting back to me on some changes.
I also added the following page’s meta descriptions to see if we can capture more clicks:
I started analytics for LHA when I did the redesign in October 2019, so unfortunately there is not enough data to confirm if my initial redesign SEO is comparable to the old design. There is a slight consensus with the client that the new student rate has picked up.
It is telling from the graphic above that my SEO for the two pages (“learn wing chun” & “wing chun near me”) had a positive impact despite the pandemic. Unfortunately Lightning Hand Academy can’t really make much use of the extra traffic since the social distancing closure.
The information in this section is an update on 7/11/2020. The “Before” period is from 3/10/2019 to 1/31/2020 (10 months). The “After” period is from 2/1/2020 to 7/10/2020 (5 months). From the table directly above, you can see the yellow highlight is starting to trend from the table directly below.
“learn wing chun” has been getting a lot of impressions, but not much clicks. If we created more internal & external links it would be better. Since the pandemic, it might not be as useful to further optimize in the meantime. “learn wing chun” has opened up other related keyword phrases as shown on the table below.
From the two tables directly above, the yellow highlights shows a potential to capture more traffic, though that is a business decision.
My on going community help through my web and marketing talents has me looking into “medical billing remote service provider”. Before jumping into creating another WP site, I wanted to do some preliminary SEO research. After some digging around, I believe I have very basic understanding in what type of industry Alyda is in. So since the Affordable Care Act happened the healthcare sector has boomed. The thing I didn’t understand is why would doctors want to outsource their billing. If my research and understanding is correct, it is because insurance companies don’t want to pay, so that created a convoluted payment system that would necessitate experts to send out electronic payment requests.
“medical billing remote service provider portland oregon” yeilds the following local SERP:
1. https://www.efficientmbs.com/
2. https://mbamedical.com/
3. https://cascadiabhc.org/ (this is not a good Google recommendation)
“Chiropractic billing services” looks to be a good keyword to reach for, but “massage therapy billing services” doesn’t have a lot of searches.
BridgeCityMedicalBilling.com was purchased and even has a WP started (presumably at the old Lightning Hand Academy‘s host provider). Given the research that I commented down below, and if I did my research right, it looks like the domain name will be good; we will have to create pages for her specialties (Chiro & Massage).
I’m a medical billing remote service provider for Chiropractic and massage specialties. I would search “chiropractic billing software and services” to get closer to what I do.
Alyda Rodriguez
My biggest competitors are the billing services with:
Chirofusion
Chirotouch
Kareo
Seeking out a solution for the home page hero. Looking at the following sites because Alyda specializes in the chiropractic field:
I did the same for the massage industry:
