The Process
- Content
- Competition
- Pages
- Text Information
- Media Assets
- Pages
- Competition
- Design
- Refine
Content Marketing is generally an investment in time. Looking at all the benefits that Content Marketing has to offer it is worth the investment if done correctly.
Articles I wrote for Spirit Sanitizer:
by danma 4 Comments
Prior to working at Spirit Sanitizer in June, their organic traffic was at zero. Now it is showing some visibility.
The dips in the graph are usually on a Sunday. The top ten keywords are not very specific and the relevance is very refined. If we wanted to see better results we would have to start a content marketing campaign, but I don’t believe the company is ready for that.
Google search on HOCI. Top results:
by danma 4 Comments
I am exploring Amazon’s “cost per click” (PPC) advertising. This test will be running for a week (8/4 – 8/11). The Budget is $10 daily. Campaign targeting is on Automatic targeting. Below is the Campaign bidding strategy options:
Adjust bids by placement (replaces Bid+): In addition to your bidding strategy, you can increase bids by up to 900%.
I created two tests this time:
Data says that Mondays & Thursdays have significantly more orders than the other days. This sample is segmented for high-rolling Friday & Monday with a limited budget for the rest of the week. Gloves are another story.
This test spans 9/7 (Monday) – 9/13 (Sunday). I will reuse the best out of the two, and rename to: 8oz Spray: $10.
I anticipate that this test will be successful. If my prediction is correct, I will reuse it for Mondays & Thursdays.
The Key:
Spirit Sanitizer’s Amazon Marketplace was born on 4/28/2020. Since taking up management on this project in June, I have increased visibility based on the number of Amazon orders from zero to 87 in three months. There was a lot of initial work that had to be done before working in Amazon’s Marketplace. I had to redesign their labels, take product shots, and then place them. My reasoning behind this initiative was to help build trust factors, because if your product images look poor then generally your sales will be poor.
My campaign won the Buy Box in early August. Sources say that 80% of Amazon sales go through the Buy Box, which is something you have to earn. As you can see from the images below, without the Buy Box, the consumer isn’t able to see the product cost from the browsing page unless they click to the product page, then click “See All Buying Option”. That makes pricing information two clicks away! Whilst the Buy Box, gives the customer instant access to the product’s pricing.
Trust is extremely important for most avenues of life, but if you are a relatively unknown business wanting to sell online in a competitive space, it should be a priority. Here are some before and after examples of my work.
We are going to put our best product (our champion) to the test with:
All categories have hero images and all product images have passable pictures. I have also created a number of landing pages for the two sales people. The BBB said that we are two months shy from getting accreditation, said she would reach out to me.