Keywords:
This project has given us insight to competitors within the restaurant industry. Restaurant365 is probably the biggest competitor. Paycor is also making ranking in the SERPs. Should we pursue this space we now have PPC & Organic examples to improve on.
Insights
- We identified new competitors that can give us a roadmap to pursue this space for PPC & Organic campaigns.
- The hypothesis for creating industry specific pages have been emboldened.
- The hypothesis for creating case studies have been emboldened.
Restaurant HR System
Ads
Hibob
- These guys seem different. See about page.
- They don’t use an xml sitemap.
- They have a lot of case studies.
- They use Guides for content marketing.
- A peek into their PPC campaign: https://www.ispionage.com/research/US/hibob.com
Restaurant365
- Pretty good landing page
- They definitely brand themselves to the restaurant industry
- Good looking videos
- They also have a lot of case studies
- They have a guides in their resource section
- They have a handful of Calculators for the restaurant industry
- Products:
- Restaurant Accounting
- Inventory Management
- Labor & Scheduling
- Payroll & HR
- Reporting
- Mobile App
- Capital
- A peek into their PPC campaign: https://www.ispionage.com/research/US/restaurant365.com
Gusto
- The landing page is less than thrilling
- I find this Switching to Gusto page interesting
- I doesn’t seem to be industry specific
Software Advice
- Decent landing page
- Lead generator | Payroll category
- PPC campaign: https://www.ispionage.com/research/US/softwareadvice.com
Organic
1st SERP: Select Software Reviews
- Daily blogs. Pretty impressive.
2nd SERP: Paycor
- Business competitor
- Another indicator that we should have a break out on industry
3rd SERP: Matchr
- We could create something similar
- Lead generator?
4th SERP: APS Payroll
- Business competitor
- Another indicator that we should have a break out on industry
5th SERP: Software Advice
- The 4th paid ad for this search
6th SERP: Synergy Suite
- Business competitor
- The URL does not have “restaurant” in it, but the copy does. Perhaps this is the lowest bar, all that may be needed is to get indexed with links pointed to it (both internal & external).
10th SERP: Epay Systems
- Business competitor
Restaurant QSR Payroll
Quick service restaurant (also fast food restaurant), is a specific type of restaurant that serves fast food cuisine and has minimal table service. The SERP doesn’t look like high competition. It did not have ads and the bottom results didn’t look like quality pages.
Organic
1st SERP: National Finance Center U.S. DEPARTMENT OF AGRICULTURE
- This page is for “Quick Service Request”. The page does not contain “restaurant” in it, but it does have “payroll”.
2nd SERP: QSR Online
- Business competitor
- This is a product page for Accounting & Payroll Automation
- Company is in Texas
- Solutions:
- LABOR SCHEDULING
- INVENTORY & FOOD COST MANAGEMENT
- ENTERPRISE REPORTING
- ACCOUNTING & PAYROLL AUTOMATION
3rd SERP: Book Keeping Express
- Blog article: 5 Things You Need to Know About New Employees and QSR Payroll
4th SERP: QSR Magazine
- Online magazine: Here’s Why You Should Integrate Your Payroll Management System
5th SERP: QSR Web
- Looks to be an information site: About Us
6th SERP: MIZE CPAs
- Business competitor
7th SERP: Mitra QSR
- The page looks like it lost the CSS file. I think the website is either busted or in the process of being built.
8th SERP: Smart Recruiters
- Looks like a semi-busted job posting
HR technology for restaurants
Looks to have PPC competition and very low business competition for organic.
Ads
Restaurant365
- Looks like the same landing page from “Restaurant HR System”
Software Advice
- Looks like the same landing page from “Restaurant HR System”
Capterra
- They do product reviews for software
Organic
1st SERP: Access Corp
- A blog post from a data storage company
2nd SERP: Foodable TV
- A blog post from a media company: HR Technology Impacting Restaurants Over The Next Five Years
3rd SERP: Small Business
- It looks like an information outlet for content marketing.
- There is a Google Ad space with Paycor on the top of the page.
4th SERP: syncHR
- Business competitor
- They have a long list for there Service/products
5th SERP: Matchr
- Same page from “Restaurant HR System” search
- If we wanted to compete in both search spaces, we could follow this example.
6th SERP: Paycor
- Same page from “Restaurant HR System” search
- If we wanted to compete in both search spaces, we could follow this example.
7th SERP: peopleHum
- Business competitor ranking with a blog post
- https://www.peoplehum.com/pricing
8th SERP: Back of House
- A SaaS business for the restaurant industry.
- https://backofhouse.io/solutions
9th SERP: Net at Work
- Using HR Technology to Competitively Attract, Retain, and Engage Talent in the Restaurant Industry
- Unsure if they are in the HR space:
10th SERP: Paul Barron Network
- YouTube: HR Technology Impacting Restaurants | The Barron Report Podcast
- In this episode of The Barron Report, host Paul Barron chats with Keith Ryu, the chief executive officer of hiring platform Fountain. Based in San Francisco, Fountain specializes in hourly workers, annually processing nearly one million applicants and 130,000 monthly hires. Recently featured on Forbes 30 under 30, Ryu co-founded the Series A-backed Fountain in 2014. With shifting workforce demographics, automation, and a growing gig economy, operators with an eye on the future need to invest in and leverage human resource technology to ensure steady growth.
